The design years
UI and UX — the first seven
Trained at IIT Delhi. Seven years in interfaces — how it looks, how it feels, why people choose. Web, apps, the craft of making something people can use.
About me
Designer, builder and strategist.
I have been curious about making things, and trying everything with my own hands. I trained as a designer, spent years in product, and now I ship the work myself.
The story
Design is how I think.
Building is how I feel it and iterate.
This kind of work had no family script. I was curious about making things — and about trying them with my own hands. Sketch, screen, page, product. Design became the language: how it looks, how it feels, whether someone can use it.
That curiosity never left. It got bigger. From the interface to what to build, then to shipping it myself. Same hands. More of the loop.
How I got here
Three chapters. Same person.
Seven years of design. Five of product. Three of shipping it myself.
The product years
Product & Strategy
The work moved from the screen to the model. What to build, whether it can be a business, then put it in front of people.
The tech years
I started shipping it myself — the last three
Cursor, vibe coding, a first version you can click by the weekend — pages, tools, programmes, products. Taste was always there. Now the last mile is in my hands.
How I work
The loop I actually run.
I connect the loop — and I learn whatever is missing to close it.
1
People first
I start with a product that is useful to the customer, and a model that can scale.
2
Design and ship
UX, the build, and the marketing pages. Live software you can click. I run both sides of the loop.
3
See if it works
Do people use it? Does it sell? Measure the thing after it ships.
4
Scale the loop
Iterate. Teach your people the same loop so it can grow.
If we work
Pick the door that fits you.
The digital system
The Loop
I build the digital side of the company, then train the team to own it.
The Loop →Not sure yet
Fractional CxO
A paid CxO seat. Product, tech, or the market — as the work needs.
Let's start →Your own thing
1:1 Coaching
A call, a weekend we ship, workshops, or twelve weeks to make the business real.
Coaching →Write to me
Email, WhatsApp, or the form. If you are not sure which door — say that.