01
Break it down
Take the messy idea apart until we can see what the business actually is.
Hi, I'm Ankit.I help entrepreneurs
turn ideas into real businesses.
I break down the idea, figure out what should be built, build the systems, get it live — and help make it sustainable.
How I work
From a messy idea to a business that can keep running.
The work is the path from idea to a business that holds. Same sequence, whether I build it with you or sit beside you while you build it.
02
Decide what to build
Figure out the product, the offer, and the pieces that have to exist before anything else.
03
Get it live
Put the business in the world — a page, an offer, a first version people can use.
04
Make it sustainable
Build the systems so the business can run, learn, and improve after the launch.
Build a business
I help you build it, launch it, and make it compound.
Three ways in. Same outcome: a working business, and the system that keeps it getting better.
I build it with you
Build with me
I help build the business with you — strategy, product, technology, go-to-market, systems, and launch — until it is live.
Build with me →1:1 coaching and workshops
Build it yourself
For entrepreneurs who want to build it themselves, with me beside them. Clarify, break it down, build, launch, and keep going.
Build it yourself →The Loop
Make it sustainable
Systems and continuous improvement, so a live business can run, learn, and compound.
See the Loop →Businesses I've built and systemised
Over the years, I've taken ideas from scratch and turned them into functioning businesses — building the products, technology, distribution, operations, and systems needed to make them work.
From an idea to a system that runs.
Designour, the products below, and the experiments further down are the record of that work.
Different Than Default Brand hub for people on non-default paths
Cursor AI School Workshops where you ship with AI
WorkForce Hiring SaaS for small teams — demo live
Opportunity OS Ranked job-fit discovery — personal demo
Independent by Design 12-week studio from idea to live offer
Start Your Journey Discovery questions and a coaching path
Solopreneur Journey Free playbook — email unlock
Offer Studio Guided chat to a live offer preview — demo
Ship With Me Weekend intensive to get your offer live
DTD Portfolio Gallery of people on unconventional paths
From the Designour years
Ideas taken through to a company.
Brand, product, and the first system around them — the same work I do with founders now.
Brand · Name · Identity
Zet
Named, designed, and shaped the startup story with the founder before their first funding round.
$18M raised after that foundation
Rename · Brand · Identity
Tinkerly
Rebranded Srjna as Tinkerly — yellow-black identity and naming story until the name stuck.
Exit · Warmup Ventures
Design · App · Website
Countingwell
App and website for an edtech platform making maths intuitive for children — executed through Designour.
$1.05M raised after product foundation
Writing from the same work.
Explore all writingsEssays on building, founding, and culture — the thinking behind the businesses above.
Founding as a Profession
Founding isn't incorporation day or a LinkedIn title. It's a craft—bringing a company into existence over years.
From Vibe Coder to AI Product Builder
AI writes most of my code now. What I still own: the customer, the flow, the trade-offs, and the taste.
Your Unique Combo Is the Only Moat Left
AI makes business models easy to copy. The durable edge is your unique combo—the things you return to year after year.
The Complete Digital Loop
Most companies treat digital as separate projects. The loop connects discovery through feedback into one system — and asks where the constraint is.
Talks and programmes from the same practice.
Explore all talksMostly live workshops and rooms where people leave with something shipped — not slide decks they forget by Monday.
What's it like working with me?
Be direct, be kind, ship the thing — that's the room I try to run.
Ankit forced the action that unlocked what I already had. The tools were in front of me — Supabase, Vercel, Cursor — and one session flipped knowing into shipping. His standard matched that energy.
One of my favourite things about Ankit is his consistently thoughtful feedback on the design. Even months later, I still remember the pieces I created with Ankit and am proud of them.
Ankit is someone who is capable of taking complete ownership of UX. He is excellent in getting the best out of his team members. An objective oriented individual who goes about his work with the highest level of dedication and honesty.
Quick prototyping and thriving in early-stage ambiguity — that's where his strengths show.
Interested in collaborating?(Or mentoring)
I wrote a little letter if you want to chat.
Dear potential collaborator,
I enjoy building with people — not only delivering for them from the sidelines. If you care about the problem, I want to be in the room while it becomes real.
I wear different hats: design, build, teach, found, market. I do not like being filed under one job title — I am a creator. That is the path behind Different Than Default, not a tagline.
If you want to collaborate, mentor, or just talk through what you are building — say hello. No pitch deck required.
Thanks for reading this.
Ankit
Let's chat